Raul Lemesoff, an artist in Buenos Aires, Argentina is droppin’ books, not bombs with his rad tank-like ‘Weapon Of Mass Instruction’ (Arma de Instuccion Masiva). The art piece is intended to battle ignorance and spread knowledge.

The tank-like (tank-ish?) ride was created with a converted ’79 Ford Falcon, that’s complete with a non-functioning gun, a swiveling turret and space to hold 900 books – both inside and outside.

The project was highlighted in a video made by 7Up as part of their “Feels Good to Be You” campaign, which shows him driving through the urban and rural streets of Buenos Aires delivering books and droppin’ knowledge on folks both young and old. His only demand is that they actually read what he’s given them. In the video Lemesoff jokes, “My missions are very dangerous. I attack people in a very nice and funny way.”


All photos from MyModernMet

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Kinda Kind

Kinda Kind

It’s become my mission to show the world that not only is kindness fun and easy to do, but also that small actions can have giant impacts. That’s why I started Kinda Kind. I’m glad that your path has led you here and I’m glad we’re on the journey together to make kindness badass.