In order to achieve progress, we must look to the past. While women still have a ways to go to achieve equal status to men, these ads illustrate that great progress has been made. Thanks to all the badass females who’s sacrifices resulted in these ads being completely absurd nowadays.

Lux Lingerie Deodorants, 1930

Well, this sucks.

 

Kellog’s Pep Cereal, 1938

Work harder. Look cuter.

Kellogg Pep Ad

Campbell’s Soup, 1940

Compared to the ads that follow, this one actually looks sort of cute.

64ca77072ac986303eb7fd258ad70b38

 

Ivory Soap, 1942

Treatment for “nerves.”

a96774_WarPath

 

Zonite Feminine Hygiene Solution, 1945

“Is a wife to blame if she doesn’t know these intimate physical facts?”

zonite2

Ad Van Heusen Shirts, 1949

Because, beating your wife is a good look.

sexist-van-heusen-shirts-49-swscan02092

 

Heinz, 1950

“Most husbands, nowadays, have stopped beating their wives, but what can be more agonizing to a sensitive soul than a man’s boredom at meals.” Apparently soup is the problem solver.

heinz-1950-the-ad-begins-most-husbands-nowadays-have-stopped-beating-their-wives-

Van Heusen, 1951

This ad has two absurdities: a woman kneeling before a man and the thought that any man looks good in bed wearing a tie.

van-heusen-1951-show-her-its-a-mans-world-1

 

Chase & Sanborn, 1952

Because coffee is reason for domestic abuse.

chase-and-sanborn-1952-this-ad-makes-light-of-domestic-violence

 

Schlitz, 1952

I bet she’s imagining shoving that cloth down his throat and scalding his head with the frying pan.

schlitz-1952-dont-worry-darling-you-didnt-burn-the-beer

 

Alcoa, 1953

Careful guys, women might start getting the idea that they don’t need you for all sorts of things.
alcoa-1953-alcoa-aluminums-bottle-caps-open-without-a-knife-blade-a-bottle-opener-or-even-a-husband

 

Pitney-Bowes, 1953

Yes, it is. But something tells me the rules were a little looser during this time.

pitney-bowes-1953-its-so-easy-to-use-that-even-a-woman-with-no-mechanical-aptitude-can-operate-it

 

 

Unilever, 1955

Thanks to unilever, women can finish their kitchen chores quicker, leaving more time to tend to their husbands. That husband and son probably need a sandwich or something.

unilever-1955-guess-who-does-all-the-dishes

 

Budweiser, 1956

The only thing worse than having a husband in the ’50s, is having two husbands in the ’50s.

budweiser-1956-budweiser-has-delighted-more-husbands-than-any-other-brew-ever-known

Hoover, 1958

Christmas must have totally sucked.

article-2301242-18FA54CD000005DC-2_470x612

 

Drummond, 1959

Women are a “drag” – except indoors, where we’re useful, and sometimes pleasant.

drummond-1959-woman-are-a-drag

 

Bell & Howell Projector, 1959

Nice projection equipment, Sabrina.

181827-05-bell-and-howell-projector_slide

Mornidine, 1959 (Prescription for morning sickness)

Because being pregnant isn’t enough.

mornidine-cook-breakfast

Kenwood, 1961

“That’s what wives are for!”

kenwood-1961-thats-what-wives-are-for

 

Acme, 1963

Because if your coffee doesn’t please your husband, you’ve already failed before 9am.

acme-1963-the-most-important-quality-in-coffee-is-how-much-it-will-please-your-man

 

Nesbit’s, 1964

I’d be nervous to find out what special ingredient makes this mustard so manly.

nesbits-1964-are-you-woman-enough-to-buy-a-mans-mustard

 

VW, 1964

The ad begins with, “Women are soft and gentle, but they hit things.”

vw-1964-women-are-soft-and-gentle-but-they-hit-things--she-can-jab-the-hood-graze-the-door-or-bump-the-bumper-

 

Dormeyer, 1966

Wives are desperate for more home appliances and will even cry to get them.

dormeyer-1966-wives-are-desperate-for-home-appliances-and-will-cry-to-get-them

 

Parker, 1966

Because girls can’t even hold a pen right.

a96774_parker

Brown & Williamson, 1967

And can burn your house down.

brown-and-williamson-1967-the-best-ones-are-thin-and-rich

Warner’s, 1967

The product for “Girls with too much bottom and too little top.”

article-2295267-18c2186d000005dc-308_634x825

Drummond, 1967

Well, here’s this…

6a00d83451ccbc69e2010536d89522970b-400wi

 

Tiparello, 1967

If she accepts, she might start to play.

a96774_tiparillo

American Airlines, 1968

American Airlines wanted travelers to think of their attractive flight attendants as their mothers.

1968-american-airlines-wants-you-to-think-of-its-attractive-flight-attendants-as-your-mother

 

Procter & Gamble, 1968

“Woman of the future will make the Moon a cleaner place to live.”

procter-and-gamble-1968-the-moon-isnt-going-to-clean-itself

 

Mohawk, 1968

Because the appearance of a company’s flight attendants is the most important factor when choosing an airline.

a-real-mohawk-ad-from-1968-put-a-greater-emphasis-on-its-attractive-stewardesses

 

Whitehall Labs, 1969

“Making beds, getting meals, acting as family chauffeur – having to do the same dull, tiresome work day after day – is a mild form of torture.” And this torture was given the cute name of “Housewife Headache.”

whitehall-labs-1969-housewife-headache

 

Muriel, 1969

Do not blow anything in my face.

muriel-1969-tipalet-wants-you-to-know-that-cigarettes-are-made-for-men-but-instantly-attractive-to-women

Demure Douche, 1969

“Deodorizes so thoroughly, so pleasantly, you know you’re the woman your husband wants you to be.”

a96774_husband

 

Jell-O, 1969-1970

The person who created this ad forgot that behind a successful man is a great woman.

1969-1970-jell-o-doesnt-think-a-woman-can-understand-office-hierarchies

 

Datacomp, 1970

It’s important she is in this ad for a computer.

1970-datacomp-has-a-computer-anyone-can-use--even-women

General Mills, 1970

“Keep up with the house while you keep down your weight.”

general-mills-1970-keep-up-with-the-house--

 

Dacron, 1970

OMFG!

dacron-1970-its-nice-to-have-a-girl-around-the-house

 

Mini, 1971

Because not much has changed since VW’s 1964 ad.

mini-1971-the-caption-below-the-ad-reads-it-makes-driving-as-effortless-as-sleeping-sleeping-luv--

 

Kenmore, 1971

“Designed for you, but built for your husband.”

a96774_stove

 

Brown, 1973

“It’s a wifesaver!”

brown-1973-its-a-wifesaver

 

Weyenberg Shoes, 1974

Which is apparently on the floor, naked…

1974-weyenberg-shoes-thinks-women-belong-at-mens-feet

Love’s Baby Soft Dry Shampoo, 1975

More like – pedophelia is creepier than you think.

inline-loves-baby-soft-innocence-ad

 

 

 

 

Photos from: Purple Clover, SmashNY Daily NewsBusiness InsiderEnvisioning The American DreamAdvertising Archives

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Kinda Kind

Kinda Kind

It’s become my mission to show the world that not only is kindness fun and easy to do, but also that small actions can have giant impacts. That’s why I started Kinda Kind. I’m glad that your path has led you here and I’m glad we’re on the journey together to make kindness badass.