Because it’s just as easy to look good without hurting animals….

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The following cosmetics do not test on animals, and have a number of vegan items.

1- Hourglass

cruelty free costmetics

High-quality makeup in beautiful packaging. Their product line includes several cult favorites: Three of their face products are definitely cult favorites: their Ambient Lighting Powder (great for all skin types and tones), their Veil Mineral Primer, and their Immaculate Liquid Powder Foundation (both great for oily skin).

VEGAN

Their full range of brushes is 100% vegan and made from synthetic Taklon hair. Here’s a list of all the current vegan Hourglass products:

  • AMBIENT LIGHTING PALETTE
  • IMMACULATE LIQUID POWDER FOUNDATION
  • VEIL FLUID MAKEUP FOUNDATION
  • OPAQUE ROUGE LIQUID LIPSTICK – ALL SHADES
  • ARCH BROW SCULPTING PENCIL
  • MINERAL VEIL PRIMER
  • Nº 28 PRIMER SERUM
  • Nº 28 LIP TREATMENT OIL

2- Too Faced

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If you prefer more natural looking makeup with a little edge, Too Faced is for you. Their cruelty free line comes in mostly neutral colors, and their packaging is also super cute. They’re known for their pressed powders, including their Chocolate Bar Eye Palette (neutral colors, smells like chocolate). And their mascara Better Than Sex is one of the higher rated cruelty-free mascaras on the market.

VEGAN

Their Teddy Bear Brushes and Mr. Right brush are 100% synthetic and vegan-friendly. Other vegan-friendly options from Too Faced:

FACE
  • BORN THIS WAY FOUNDATION – ALL SHADES ($)
  • COCOA POWDER FOUNDATION – ALL SHADES
  • ABSOLUTELY FLAWLESS CONCEALER (HONEY, PERFECT NUDE AND VANILLA)
  • PRIMED & PORELESS LOOSE POWDER
  • PRIMED & PORELESS PRESSED POWDER
  • CHOCOLATE SOLEIL MATTE BRONZER (3 SHADES)
  • BRONZED & PORELESS
  • COCOA CONTOUR PALETTE
  • ENDLESS SUMMER 16 HOUR LONG-WEAR BRONZER
  • SOUL MATES (BOTH SHADES)
  • SWEETHEARTS PERFECT FLUSH BLUSH – ALL SHADES
  • LOVE FLUSH BLUSH (HOW DEEP IS YOUR LOVE, YOUR LOVE IS KING)
  • HANGOVER PRIMER
  • PRIMED & PORELESS PURE PRIMER
  • PRIMED & PORELESS FACE PRIMER
EYES
  • BETTER THAN SEX MASCARA
  • PERFECT EYES (PERFECT BLACK, PERFECT BROWN, PERFECT PURPLE, PERFECT STORM, PERFECT PEACOCK, PERFECT MOSS, PERFECT ESPRESSO)
  • 3*WAY LASH LINING TOOL
  • INSTANT ATTITUDE BROW BONE HIGHLIGHTING PENCIL
LIPS
  • MELTED CHOCOLATE LIQUIFIED LIPSTICK – ALL SHADES
  • MELTED LIQUIFIED LONG WEAR LIPSTICK – ALL SHADES
  • MELTED METAL LIQUIFIED METALLIC LIPSTICK – ALL SHADES
  • LA CRÈME COLOR DRENCHED LIPSTICK (EXCEPT LOLLIPOP AND MEAN GIRLS)
  • LIP INJECTION EXTREME
  • LIP INJECTION POWER PLUMPING LIP GLOSS
  • LIP INSURANCE GLOSSY
  • LIP INSURANCE LIP PRIMER
  • TINTED BEAUTY BALM – ALL SHADES
  • BORDERLINE ANTI-FEATHERING LIP PENCIL
  • PERFECT LIPS LIP LINER (PERFECT BERRY, PERFECT RED, PERFECT SPICE, PERFECT NUDE)

3- Kat Von D Beauty 

kat-von-d

Super versatile makeup line by tattoo artist Kat Von D. The products are high-quality, fairly priced, and offer everything from neutrals to bold, funky colors. People rave about the liquid eyeliners and eyeshadow color palettes.

VEGAN

Kat Von D is working on reformulating ALL their makeup to be vegan. Right now, here’s a list of all their vegan products:

  • EVERLASTING LIQUID LIPSTICK – ALL SHADES
  • STUDDED KISS LIPSTICK – ALL SHADES
  • TATTOO BROW
  • TATTOO LINER
  • LIGHTNING LINER (AMADEUS, BACH, FYFE, GOULD, HEX, HYDE, JETT, JUNO, LUDWIG)
  • INK LINER
  • METAL CRUSH (DOCE, ELECTRIC WARRIOR, PARANOID, THRASHER, THUNDERSTRUCK)
  • LOCK-IT CONCEALER – ALL SHADES
  • LOCK-IT LIQUID FOUNDATION – ALL SHADES
  • LOCK-IT POWDER FOUNDATION – ALL SHADES
  • LOCK-IT FEATHERWEIGHT PRIMER
  • LOCK ‘N LOAD SETTING MIST
  • UNLOCK-IT MAKEUP REMOVER WIPES

4- The Balm

cruelty free cosmetics

Cruelty-free makeup with funky retro packaging. It’s a good alternative to Benefit, which isn’t cruelty-free. Popular products include their glowy highlighter Mary-Lou Manizer, their pigmented and long-wearing Instain blushes,their Nude Tude palette, and their Bahama Mama bronzer.

Their brushes are vegan and synthetic, and their additional vegan items include:

  • MARY-LOU MANIZER (HIGHLIGHTER, SHADOW & PRIMER)
  • SEXY MAMA (ANTI SHINE TRANSLUCENT POWDER)
  • BAHAMA MAMA (BRONZER)
  • READ MY LIPS (LIP GLOSSES)
  • OVERSHADOWS (EYESHADOW)
  • WHAT’S YOUR TYPE? (MASCARAS)
  • SCHWING (EYELINER)
  • INSTAIN (BLUSHES)
  • BALMSHELTER (TINTED MOISTURIZER)
  • PUT A LID ON IT (EYESHADOW PRIMER)
  • STAINIAC (LIP & CHEEK STAIN)
  • MR. WRITE NOW – EXCEPT RAJ AND SCOTT (EYELINER)

5- Wet ’n’ Wild

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That’s right! The super inexpensive brand that’s found in drug stores. They do not test on animals are are mostly vegan. While some of their products are hit or miss, they do have some gems! Including their popular Walking on Eggshells palette which has duped for MAC’s eyeshadows in Shroom, Cork, and Naked Lunch. Their popular MegaLast lipsticks provide a big bang for their 2 bucks. They also have new cruelty-free brushes.


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Kinda Kind

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It’s become my mission to show the world that not only is kindness fun and easy to do, but also that small actions can have giant impacts. That’s why I started Kinda Kind. I’m glad that your path has led you here and I’m glad we’re on the journey together to make kindness badass.